- to protect our websites and systems against unauthorised access;
- to process any orders placed by you;
- to communicate with you, for example in relation to urgent product recalls;
- for maintaining our records;
- for market research;
- to track activity on our website;
- to improve the quality of our service;
- to create an individual profile for you so that we can inform you of particular goods, services or events that may be of interest to you.